Summary:
Badger Mountain Winery is looking for a Marketing Coordinator to help lead our rebranding, grow our local business, and give our social media a boost. You’ll create and execute marketing projects that drive growth across our wholesale and DTC channels, bringing creativity, professionalism, and positivity to everything you do. You’ll take a hands-on creative role in rebranding our key products, shaping their look, feel, and story from concept to launch. Beyond that, you’ll serve as a key marketing partner to our sales team, providing materials and support they need to grow accounts and drive sales.
Marketing Responsibilities:
- Communicate regularly with Sales team for all Sales marketing support needs (brochures, flyers, email blasts, presentation templates, shelf talkers, case sleeves, logo wear etc.).
- Create all marketing material for wholesale and national sales team.
- Create and manage a marketing calendar with schedule of events, promotions, social media posts, email campaigns, DTC communications, wine score submissions/publication, etc.
- Generate meaningful and fruitful partnerships with local businesses and use these partnerships to create cross promotional opportunities.
- Create and execute successful marketing plan that generates/supports sales for Wholesale & DTC channels.
- Oversee the social media content for our brands that reflect their individual tone and characteristics (photo, video, email).
- Collaborate with fellow employees to create social media content (obtain buy-in and participation).
- Manage all social media platforms (Facebook, Instagram, Tic Tok, Google Business, etc.) and ensure growth.
- Communicate regularly with Sales and Production for any changes to bottling/release schedules that may impact the marketing calendar.
- Attend necessary off-site events and assist team when needed. Be available to photograph and document brand moments as they happen, including early morning harvest and time sensitive events (seasonal and infrequent).
Direct-to-Consumer Responsibilities:
- Manage websites for page updates, ensure information is current, and audit websites for any technical issues. Work closely with web developers for any advanced technical issues.
- Plan bi-yearly Club release dates, event promotion, and related deadlines.
- Work with production to plan DTC and Club inventory needs.
- Software Integration and Support- Responsible for POS system integration, functionality, and training all staff with new updates.
- Crosstrain office operations to act as backup to Customer Service Representative when they are out of office.
Qualifications:
- Positive, Strong, & Energetic personality.
- 2+ years of experience in sales and marketing.
- Ability to work independently while contributing positively in a small team.
- Ability to create, plan, and execute DTC & Wholesale marketing projects.
- Marketing portfolio with examples of previous work.
- Demonstrated experience with Adobe Lightroom, Photoshop, Illustrator, and Canva or functional equivalents.
- Strong organizational skills with the ability to manage multiple competing projects.
- Demonstrated exceptional customer service.
- Excellent oral and written communication.
- Highly proficient with MS Office suite Word, Excel, PowerPoint, Teams.
- Proficient with major social media platforms.
- MAST certification or obtain within 30 days of hire
Highly Desired Skills:
- Experience with rebranding and relaunching existing products.
- Understanding of wine industry and distribution.
- Basic understanding of large chain buying decisions and market support needs.
- Experience with Mailchimp, Commerce 7, Cloud Campaign.
- Advanced photo and video editing.
- Experience with point of sale systems
Physical Requirements:
- Ability to lift 40 pounds, move and package cases of wine.
- Work in small office environment.
- Work events inside and outside.
- Speak and be heard clearly over the phone.
Pay Range: $26-$32 per hour